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Today’s Inspiration (part 2): Taking Risks April 7, 2011

Posted by shwaldman in Politics, Society.
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Next up is Morgan Spurlock. I just love this guy. His projects are always thought provoking and fun. He has a honest view of the world and does, as he says, “examine the societal issues in a way that makes them entertaining.” His latest project takes a similar look as a movie that starred David Duchovny and Demi Moore called “The Joneses.” If you are interested in marketing and branding, I suggest you see it. And the premise of this talk, transparency, makes me curious to see how Spurlock tells the sorry of “The Greatest Movie Ever Sold.”

But the thing that struck me about this talk was more about his thoughts on taking risks. I love his quote of “When you train your employees to be risk adverse, then you’re preparing your whole company to be reward challenged” and now it is time to find my brand…

And then finally, one of the most curious, and possibly overlooked points of this talk was at exactly minute 16. One of the biggest applause Spurlock got was when he mentioned visiting a place that bans outdoor advertising. And then there was udder silence at the next sentence mentioning businesses putting advertising in our schools. I really wish we could get to the point where business would be willing to give up a little in terms of their taxes and let it go to schools. Instead, our governments are turning our schools into advertising billboards. The money is going to come from somewhere, why not invest our tax dollars into our future, instead of advertising dollars. It will be much more efficient and fair for all!

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