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Good Advertising and BAD advertising August 25, 2009

Posted by shwaldman in Fitness, Society.
Tags: , , , , , ,

This past weekend, Milford threw a day long party for bicycle racers. They got to fly around our little town at about 30 MPH for nearly six hours. It was awesome to see 30 some riders barrelling down the street, wrap around the .92 mile loop and return just two minutes later. It was a great event. It highlighted the quaintness of our town and, I am sure brought some people into the area that rarely, if ever, would have visited without it.

Unfortunately, the weather was not beautiful, although I think it actually worked out better that way. If it was too hot, it would have been a rough day in the saddle for the racers. But it did mean that few people probably came out to watch – I don’t think it ever rained, though, but it did before and then later in the evening afterward. Our whole family went down. I helped setup in the dark of the morning and went back with the our group later in the afternoon. In the mid 60s, it was Fall-ish, which for August felt chilly, but it was comfortable with light pants and light sweatshirt or jacket.

Here are bunch of pictures and videos from the event: Milford Crit 2009

Of course, the main streets of town had to be closed for longer than that to protect the bikers and on-lookers. So, what upset me about this event was the reaction from the business owners in our little town. Now, the economy in Michigan is pretty bad, so it doesn’t surprise me that they would be upset that would-be customers couldn’t drive along the main street. But do you really think it is a good idea to bad mouth the event for all the world to see? It is one thing to think it and entirely another to do this…
Klancy's Diner

This diner, called Klancy’s, sits on the edge of the main street. It is a quaint little place that relies on local business for a hometown feel. But as a person who supported this event to draw attention to Milford, MI, it upsets me that they would put out a sign like this. As soon as the baracades went up, they were complaining that they wanted to be reimbursed for their lost revenues. They had months of warning and notification, but they chose to be the martyr. There were so many other ways to handle it and yet they demonstrated how unwelcoming they can be. I can tell you, our family will stop visiting this diner and certainly will not recommend it to anyone who asks.